This is a package redesign of the popular Miami-based coffee, Café Bustelo. The illustrations references the iconic Cuban coffee shop windows in Miami where Bustelo is often sold. Showing this cultural reference brings a more emotional connection the social traditions that Cuban style coffee is known for. On a personal level of concept of this design allowed me to cope with the culture shock I experienced during my first year in Kansas City. Even the "mundane" act of getting coffee can became a drastically different cultural experience when moving to a new city.